The new ad for the new ES6 is pretty hipish and features lots of young people living a free life with a beach, guitar, surf, canoe, drinking from a coconut, and a cover of It’s my life song. It isn’t easy to find an ad aimed at young folks in China which doesn’t have surfs or canoes included. It used to be only skateboards, but recently surfboards became a must as camping and spending free time with activities other than 996 work is becoming increasingly popular in China. The ES6 official slogan is Life is on.
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