There's more to white rums than bland liquor store brands taste like. The most important thing you need to know about white rum is that it’s a useless way of describing a rum. The color, or lack of color, doesn’t really tell you what the rum is going to taste like.

I'm here to tell you that there’s actually a whole world of amazing white rums out there that have tons of diverse flavor and personality. This includes Jamaican rums with tropical fruit flavors and aromas, Rhum Agricoles with grassy and vegetal notes, and multi-country blends that take the best from around the world and mix them together.

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