Abandoned carts are a common occurrence in e-commerce, but they don't have to mean lost sales. In this video, you'll learn how to create an abandoned cart recovery email sequence using MailerLite automation workflows. You'll also get tips on improving your shopping cart abandonment rate.
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Time stamps:
0:00 - What is an abandoned cart automation workflow?
0:20 - Create an abandoned cart workflow
0:42 - Set up the e-commerce automation trigger
1:00 - Set up the Email step
1:24 - Choose an abandoned cart email template design
1:54 - Abandoned cart blocks in the email editor
2:39 - Continue building the abandoned cart workflow
2:51 - Activate the workflow
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