Heart Juice is the first drink in the United States aimed at promoting awareness of heart health. The idea came to Ray Li, a 2011 Rutgers alum from the School of Arts and Sciences, after one of his professors at Rutgers University had a heart attack. Li took his idea to produce a heart healthy drink and partnered with his friend John Vitug to create Heart Juice. The two went on to win the Rutgers Business Plan Competition which provided them with the start-up capital needed to launch the business as well as expand the line from a single flavor to three. What makes the drink unique is its proprietary mix of Hawthorn berry extract and resveratrol. Hawthorn berries are believed to help reduce blood pressure and ease angina while strengthening the heart muscle. According to the Mayo Clinic, resveratrol might be a key ingredient in red wine that helps prevent damage to blood vessels, reduces "bad" cholesterol and prevents blood clots.
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