Better Brand Health (2023) draws on decades of extensive academic research on brand management to offer practical insights and strategies for assessing and improving brand health.
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Better Brand Health by Jenni Romaniuk
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bookbooksummaryandfullshort15 minaudiobooknon-fictionProductivityMotivationenglishBetter Brand HealthJenni Romaniukbook summarybrand metricsbrand growthmarketing metricsbrand managementbrand performancebrand growth strategiesmarketing measurementbrand trackingbrand analysisJenni Romaniuk bookbrand evaluationmarketing effectivenessbrand successeffective brandingmarketing insightsbrand health measuresbrand loyalty
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