Martin Lindstrom is the recipient of TIME Magazine's "World's 100 Most Influential People". As an author, speaker, and advisor on brands and brand building, Martin Lindstrom has carved out an entirely unique niche as a global expert and pioneer in the related fields of consumer psychology, marketing, brands, and neuro-scientific research. He is the author of several New York Times and Wall Street Journal bestselling books including: Buyology - Truth and Lies About Why We Buy, Brandsense, Brandwashed plus 3 other major bestsellers on brands and marketing.
In this backstage Q&A with The Art Of, Martin Lindstrom discusses his new book Brandwashed, The Art of Marketing, Science vs. Instinct, and what excites him about marketing. He expresses his views on the importance of ethics, on consumer behaviour and on how marketers should be hired to not only work off of spreadsheets, but to follow their instincts.
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