This video shows you how to optimize your product listing on Amazon by adding backend keywords.

Amazon product listing optimization is something every Amazon seller should be doing. When you sell on Amazon, you can't just list products as you would on your website or another marketplace and hope it'll rank. There are some tips and tricks that are unique to Amazon that you should optimize in order to rank higher. For instance, Amazon lets you add backend keywords or backend search terms to your product listings. These words are hidden from shoppers but are extremely useful in helping your products rank for specific keywords that you weren't able to add to the front-end of your product listing.

In this video, I go over some dos and don'ts for using these backend search terms. The best practices listed here will enable you to perform product listing optimization that is user-friendly, while also ensuring you rank for all the keywords associated with your product.

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#plytix #pim #amazonranking #productlistingoptimization

00:00 Introduction: How do backend keywords work?
00:54 DO: Stay below 250 bytes
01:29 DO: Add synonyms/spelling variations/abbreviations
01:54 DON'T: Repeat words
02:15 DON'T: Use misleading or irrelevant words
02:39 DON'T: Worry about readability
03:05 DON'T: Violate Amazon's Use of Search terms
03:35 DO: Monitor your keywords on a regular basis
03:53 How to add and update keywords in bulk

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