Agency: BBDO Bangkok
Client: HomePro
Title: "The Other Side Project"
"Every Year HomePro main media is a poster and sign-board with one side benefit.
After expired, the government will destroy them all. Why don't we make it worth than
an advertisement?. Knowing that many Thais fix their shelters with sign-boards. So we dedicate the other side of the sign-board to make their life better. Beside keeping them from the rain, the other side of the sign-board help them to have a real home. The sign-board become even more useful and give them a hope to have a better life."
AGENCY CREDIT
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director: Chalit Manuyakorn
Copywriter: Thasorn Boonyanate
Art Director: Apichai Inthutsingh, Rook Floro
Producer: Ladawan Vilainart
Client Service Director: Pitiporn Jutisiriwatana
Account Director: Yaowanooch Saknarong
Account Executive: Sakunnapak Chaipracha
Music Composer: Inspirative
Director: Thasorn Boonyanate
