On the steps of Channel 4's Horseferry Road HQ, the iconic 4 is to be rendered as a huge piece of public art - www.channel4.com/bigart.
The Big 4 will be unveiled on Tuesday 16th October.
Over the next year four artists will design interpretations for The Big 4.
The artists will be celebrated Ghanaian sculptor EL-Anatsui, Turner prize nominee Mark Titchner and to launch The Big 4 Nick Knight, one of the world's most innovative and influential photographers will add his own unique 'customisation'.
The fourth artist will be the winner of a unique competition open to young arts graduates run in partnership with the Saatchi Gallery.
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