Social media optimization is real. We're not kidding.
Just as you can optimize your website for search engines, you can also optimize your social media accounts for users.
Of course, SEO is a bit different from social media optimization.
In this social media optimization tutorial, Jess from the WebFX Marketing team will answer all of your basic optimization questions, starting with "What is social media optimization?"
She'll cover some great social media optimization tips:
00:00:00 // Introduction to social media optimization
00:00:30 // What is social media optimization?
00:01:13 // 5 optimization best practices
Optimization is an important part of your social media strategy. If you're not sure where to start, take it slowly.
Start with your current social strategy (if you have one). Is what you were doing hitting your goals? Did you set goals at all?
Pay close attention to which posts performed best across social media platforms and make note of any trends in your data
In addition, analyze what your competitors are doing on social media. See if they did something that you can do better.
Another easy step in your social media optimization strategy is to update your account information across all social profiles.
Check for inconsistencies between social media platforms. Are you linking to the right places where link opportunities are available? Do you have the right contact information and images uploaded to your accounts?
For the rest of our social media optimization tips, watch the full video!
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📘 More social media resources
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