What unites successful product-led companies such as Twitter, Slack, Meta, and Snapchat? How do they create such world-changing products and services that profoundly affect our day-to-day lives? There are underlying patterns that underpin the success of the product-led companies we admire most. In this lesson, Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.

▼▼▼ Key Takeaways ▼▼▼

1. 4 Basic Steps of the Hook
2. The Trigger Phase
3. The Action Phase
4. The Reward Phase
5. The Investment Phase

▼▼▼ Additional Resources ▼▼▼

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