In this session, we explore a crucial topic with Samuel Zniber and Jarrod Gräetz : The compelling advantages that radio stations can gain by leveraging music streaming platforms and social media channels for their music research, opening up new possibilities for growth and improvement.

Samuel Zniber explains how the backbone of music streaming platforms lies in their powerful algorithms.

These algorithms drive their listening business and sales operations. Radio stations can harness valuable insights by analyzing the data provided by these platforms, and use it to create and curate the best weekly playlists.

Discover how using these tools can transform your station's programming and engagement.

Stay tuned for more insights, and remember to like, comment, and subscribe for more content!

Samuel Zniber was the guest of Jarrod Gräetz at the CMB convention www.youtube.com/@JarrodGräetz

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