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Panerai together with Embassy ( www.embassy.ch/embassy-in-zuerich/ ) has just opened its first boutique in Zürich on the famous Bahnhofstrasse. With such an important step Panerai, together with a longterm and trusted partner, makes another big effort to get even closer to its local Swiss and international customers.

Jean-Marc Pontroué took over Panerai only last year as the new CEO. Last time we talked was during the SIHH in Geneva in January this year. Now, seven months later I was curious to hear from Jean-Marc how he sees "his" brand today, after traveling round the world a couple of times, meeting the Paneristi and discovering the real world of Panerai.

Jean-Marc will answer you a lot of questions you probably would have asked him too.

Are watches getting bigger/smaller?
What comes next?
Is there a new calibre in the pipeline?
Will Panerai continue to offer these adventure packages?

I invite you to listen to my conversation and afterwards post your comments and thoughts...

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