An expression of our Distinctly Korean ethos – disciplined yet powerful. The GV80 Coupe Concept in Magma upends everything you thought you knew about luxury mobility.

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Genesis is a design-focused luxury brand that embodies the philosophy of Athletic Elegance. The Genesis product lineup consists of the award-winning Genesis G70 sports sedan, the Genesis G80 midsize luxury sedan, being named “Most Dependable Midsize Premium Car” 2 years in a row by J.D. Power, our flagship Genesis G90 full-size luxury sedan, the first-ever all-electric Genesis GV60, the first-ever Genesis GV70 SUV, and the luxurious Genesis GV80 ushering in a new era of what a modern luxury SUV should be. The Genesis vehicle provides simple elegance, athleticism, and sophistication. For multiple consecutive years, Genesis was ranked the highest among all premium automotive brands in the J.D. Power U.S. Initial Quality Study, which examines new vehicle ownership experience. The car is just the beginning. Welcome to Genesis.

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