Customer Segmentation by RFM method | Tableau & Excel | Marketing Analytics | Technology Trainer

A very simple way to segment customers based on their different attributes like:

Recency: When did the customer did a transaction last.
Frequency: How many times did the customer visited & purchased.
Monetary: Total amount spent by the customer till date.

Tools used: Excel & Tableau

#tableau #r #customersegmentation #rfm #marketing #marketinganalytics #datascience #dataanalytics #machinelearning #ml #ai

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