How do we build emotional connections around waste? After all waste means something unwanted?
Why would someone go the extra mile of thinking, and creating campaigns that can trigger positivity, simplify process or even start a revolution. Lalitha Mondreti a creative genius behind many successful campaigns in Bangalore talks about Swachagraha campaign - to create a green spot at home.
A firebrand inside out, persistent and passionate about behaviour change campaigns to promote home composting. She talks about her pet campaign Swachagraha. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]
