Introducing Prophet's 2018 Brand Relevance Index where we surveyed 11,500 consumers to determine the most relevant brands in the UK. Why is brand relevance so important? Because relevance = growth.

Relevant brands have outperformed the FTSE Index over the past decade. Rune Gustafson, President EMEA at Prophet, explains four common principles that UK's most relevant brands share, such as customer obsession and centricity. Get the full Brand Relevance Index here:
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