David Finkel of Maui Mastermind discusses how small business owners can reach customers online during the pandemic to prepare for the holiday season. Brought to you by GoDaddy.
As we approach Black Friday, Cyber Monday and the holiday season, small business owners are looking for ways to maximize their sales during this unique time in history. With more customers shopping online and an anticipated boom in Black Friday and Cyber Monday purchases this year, it’s more important than ever to choose the best marketing strategies to get in front of the right buyers. From abandoned cart campaigns to analyzing drop points in your sales funnel, David reminds everyday entrepreneurs to be on the frontline of communication and reach those potential customers while they’re in the holiday buying mood to help your business grow into the new year.
References:
75% of shoppers say they’ll browse for gift ideas and shop online more this holiday season than they did in previous years. [ Ссылка ]
66% of shoppers say they will shop at local businesses on Black Friday and Cyber Monday.
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Abandoned cart follow-up emails have an average open rate of 45%.
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In 2020, Black Friday and Cyber Monday sales are set to increase by almost 20% compared to the same period in 2019.
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Resources for Small Businesses:
Venture Forward study: [ Ссылка ]
Up-to-date info on COVID-19: [ Ссылка ]
COVID-19 resources and grant information: [ Ссылка ]
GoDaddy is not providing advice or endorsing the advice given. GoDaddy intends to provide this advice as a resource.
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