In this video, Shash and Ryan go over the worst e-Commerce email marketing strategy mistakes that make thousands of eCommerce store owners miss out on millions in revenue.
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00:00 Introduction
01:19 Mistake #1: Not Keeping Your List Engaged.
02:33 Can you email people 6 times a week?
03:54 Mistake #2: Only starting with a basic email flow setup.
06:45 Mistake #3: Not planning your promos ahead of time.
09:08 Mistake #4: Not optimizing and testing their email flows and email campaigns over time.
10:58 Mistake #5: Using The Wrong Platform.
12:51 When would you recommend switching from Mailchimp to Klaviyo?
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