Admit it, most of us just don’t tell Mom how important she is often enough. But the truth is, she can never hear it enough. So we asked our own Lands’ End associates to do just that, to tell their moms how much they love them.

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You can too! Post your own Dear Mom video to Instagram or Twitter with #dearmom #contest #mylandsend for your chance to win a $100 Lands’ End gift card. Plus, go to www.landsend.com/dearmom to enter for a chance to win a trip for you and your mom to Ft. Lauderdale, FL. Because you know what she really wants for Mother’s Day is just more time with you.

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