I failed.
Last year, while promoting our streaming special, we wanted to develop a VIRAL idea (I guess that's always a bad idea to start).
Our idea was that we would pick the most divisive person in America, and create a church of them using some cutting-edge CGI.
We thought the internet would get angry or excited, and it would drive awareness towards the film.
But, there were crickets.
The ability to get anyone's attention is just getting harder and harder. With Apple Vision Pros out now, try competing with 7 screens!
We just have to be WAY more creative & innovative to get people to pay attention today!
Big thanks for Economic Developers Council of Ontario (EDCO) for having me at #EDCO2024 yesterday in Toronto.
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Biography:
Shawn Kanungo is a globally recognized innovation strategist and bestselling author. He previously spent 12 years at Deloitte working closely with leaders to better plan for the opportunities associated with disruptive innovation.
He has been recognized as Edify's Top 40 Under 40. In 2021, he was named in Forbes as the “Best Virtual Keynote Speaker I’ve Ever Seen”. Shawn’s content on innovation has garnered millions of views, respectively across LinkedIn, TikTok, YouTube & Facebook.
Kanungo is the first innovation expert to have a streaming special, released on Apple TV and Prime Video in August 2023. It complements and shares the name of his bestselling debut book, The Bold Ones, a playbook for individuals to become bolder and push their careers and organizations forward. It has been touted as one of McKinsey’s top decision-making books for leaders. Kanungo’s work has also been featured in the Globe and Mail, The Guardian, CBC, and CTV.
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