(11 Jul 2023)
FOR CLEAN VERSION SEE STORY NUMBER: 4443692

ASSOCIATED PRESS
Joelahtme, Estonia - 4 July 2023
1. Tilt up of models walking
HEADLINE: Estonian designers stage 62-mile fashion show
2. Tilt down of models walking by the Church of Holy Virgin Mary
ANNOTATION: A group of models has made a 62-mile journey across Estonia.

ASSOCIATED PRESS
Pariisi , Estonia - 9 July 2023
3. Models approaching Pariisi village
ANNOTATION: They set off on foot from the capital Tallinn, headed to Pariisi.
4. Villagers presenting flowers to models in front of Pariisi sign
ANNOTATION: The remote village was chosen because it sounds similar to the French fashion capital, Paris.

ASSOCIATED PRESS
Joelahtme, Estonia - 4 July 2023
5. SOUNDBITE (English) Karl Joonas Alamaa, designer:
“From Tallinn to Paris or Pariisi, it's slightly more than 100 kilometers and many different places are on this way (path), and many interesting people live on this way.”

ASSOCIATED PRESS
Tallinn, Estonia - 4 July 2023
6. Models buttoning up jacket
ANNOTATION: The outfits were made in an eye-catching magenta color.

ASSOCIATED PRESS
Pariisi , Estonia - 9 July 2023
7. SOUNDBITE (English) Lisette Sivard, designer:
"They were all pink or, to be more precise, they were magenta pink because magenta pink is the color of the year by Pantone (color matching company), which means that this is the trend color."

ASSOCIATED PRESS
Pariisi , Estonia - 9 July 2023
8. Models walking during performance at stable
ANNOTATION: The five-day-long catwalk ended with a performance at a local stable.
9. Close of hands during performance
10. Models applauding ANNOTATION: The outfits will now become part of an art project.
STORYLINE:
It's a long way from the Estonian capital Tallinn to the capital of European fashion - Paris.

To represent that journey two fashion designers have organised a 100-kilometre catwalk show across Estonia.

A group of models made the five-day journey to a remote village with a name that's strikingly similar to one of the world's fashion capitals.

This unusual fashion show has been organised by Estonian designers Karl Joonas Alamaa and Lisette Sivard.

The destination is Pariisi, chosen because the name resonates with that international capital of haute couture, Paris.

The choice of colour is another mockery of popular fashion trends.

Magenta has been chosen as the colour of the year by the colour-matching company Pantone which sets the trend for the fashion industry.

The models have to walk around 20 kilometres a day.

The route takes them through cities, villages and forests.

This journey is about taking fashion away from the elite editors and models of runway shows, and bringing it to ordinary people.

"From Tallinn to Paris or Pariisi, it's slightly more than 100 kilometres and many different places are on this way, and many interesting people live on this way," explains designer Karl Joonas Alamaa.

AP video shot by: Kostya Manenkov

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