05:20​ Stiftung Bauhaus – out of balance
32:00​ City Development – engagement based on data
40:15 Swiss Post – animated infographic microsite on e-commerce
49:13 Sustainable City Development – participation app
53:41 Lonza – booth design with a infographic product overview

On Data and Design Meetup #1
Vienna, July 19, 2018


Development Process: Detailed sketches and interactions with scientists were crucial in developing a visual language that accurately represents the pharmaceutical processes. The team worked through numerous sketches and revisions, translating technical scientific processes into simplified icons and diagrams that maintained scientific integrity.

Design Solutions: To enhance engagement, the visualization was designed to be visually appealing and thematically consistent with Lonza’s branding. The final product was a large, detailed wall graphic used in Lonza’s exhibition booth. This graphic used a color scheme and iconography that aligned with Lonza's corporate identity and visual style.

Educational Impact and Internal Feedback: A significant outcome of this project was its unexpected educational role within Lonza. The visualization not only informed booth visitors but also helped Lonza employees better understand their company's breadth of operations. This led to an educational initiative within Lonza to enhance employee knowledge across different departments.

Reflection and Corporate Learning: The project highlighted a common issue in large corporations—departmental silos that can lead to knowledge gaps about the company's overall operations. The visualization project acted as a catalyst for broader corporate learning and cross-departmental communication.

Feedback and Iterative Improvement: The speaker also discusses feedback mechanisms and the importance of iterative design to refine the visual representations. This iterative process was crucial in ensuring that the final visualizations served both educational and promotional purposes effectively.

Urban Sustainability Project: The project's goal was to engage the public in Basel's urban planning strategies emphasizing sustainability and efficient resource use. The challenge was to visualize complex data about city living that could provoke thought and encourage public participation.
Interactive Installation: The visualization took the form of a physical installation placed in public spaces. The installation was designed to be interactive, allowing city residents to engage directly with the data through physical tokens and markers they could place on the installation. This method aimed to gather public opinion and preferences on various aspects of city living.

Visualization Topics: The installation covered three main themes: mobility, living, and eating. Each theme was designed to highlight specific data points about sustainable practices and their impact on urban life. For instance, the mobility section asked people to mark their preferred modes of transportation, while the living section gathered data on housing conditions and preferences.

Data Collection and Public Engagement: The installation was not just about displaying information but also served as a tool for collecting data from the residents themselves. This interactive element was crucial in making the data relevant and grounded in the actual preferences and behaviors of the city's residents.

Outcome and Impact: The visualization project was well-received, with high levels of engagement from the public. The data collected helped city planners understand the residents' priorities and challenges in achieving sustainability goals. Moreover, the project served as a model for other cities looking at innovative ways to engage citizens in urban planning.
Challenges in Design and Implementation: The speaker touched on the challenges of designing for public spaces, including the need for durability and accessibility. They also discussed the importance of clear and engaging visual design to ensure that the public could easily understand the issues and participate effectively.

Future Prospects and Lessons Learned: The project was seen as a starting point for more extensive public engagement in city planning. The lessons learned about interactive visualization and public engagement were considered valuable for future projects aimed at making urban development more participatory and aligned with sustainability goals.

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