2024 ushers in a brand new booth and concept for Panerai. Last year we had the Eileen themed booth, this year it’s Luna Rossa which is the center of Watches and Wonders 2024 releases for Panerai.

The booth this year is a wide open concept that mirrors the Luna Rossa hanger and even features an actual boat that has been used in the races. An industrial look with details that mirrors the sailing tradition of the Luna Rossa as well as the technical advances of #Panerai.

You will notice actual testing machines used in the development of their watches from the factory to give you an inside look at all the measures taken to ensure the functionality of the watches.

What do you think of the new boot concept this year?

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