Jim Beam became Australia’s #1 bourbon because it’s a great tasting 4 year old straight Kentucky bourbon.
To maintain its position as #1, it has had to be flexible to an ever growing and aggressive bourbon market and to do this it has backed various sports, rock bands and festivals.
Whilst this is just marketing, the liquids and process have not changed since 1795.
It really is as American as apple pie and a testament to quality, tradition and passion. Jim Beam is the best-selling brand of Kentucky straight bourbon in the world. =================
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