In the remote and unforgiving landscapes of Tharparkar, Pakistan, where electricity, mobile networks, and even water remain out of reach in 2024, hope emerges in the simplest of innovations. This director's cut documentary, powered by Tayaba.org and BAYER, captures the transformative journey of a community striving to overcome the daily struggle for water. With the introduction of a revolutionary wheel carrier, capable of transporting 42 liters of water at once, we witness a profound shift in the lives of these resilient people—less distance to walk, more time to smile.
This film is not just a campaign; it's a testament to the power of collaboration and the human spirit. My deepest gratitude to my clients, Tayaba.org and BAYER, for their vision and unwavering support, and to my incredible team whose dedication made this journey an unforgettable experience. Together, we have illuminated the path to a brighter, more sustainable future for the people of Tharparkar.
hashtag#LessMilesMoreSmiles
Client Team (Tayaba.Org): Nida Yousaf Sheikh, Basit Verse
Producer: Syed Azhar Hasan
Production Manager: Sabir Hussain
Dir./DP/Edit: Ahmad Ali Hasan
Asst. Director/B Camera: Abdur Rehman
