The new Spring/Summer Collection 2022 by rebekka ruétz celebrates human
optimism and playful creativity. She focuses on adapting and repurposing.

She emphasizes a warm and sunny mood.


Because despite all circumstances, we strive for joy and improvement.
Joyful and full of creativity, we throw ourselves into new beginnings and
empathically reach out to others, allowing us to create something new
out of the old to enjoy it again. This converted nostalgia and creative
spontaneity result in an expressive and individual collection full of life.



Inspired by the visually powerful and lively impressions of the Zillertal,
which are reflected in the specially made fabric prints, the designer
underlines this attitude to life. It combines images of a powerful sunset
over the mountains with the tranquility of tree bark. Prints of eternally
old stones are joined with the transience of the last sun rays in the
deciduous forest. And above all the bright blue sky, which is always
considered the epitome of optimism.


www.rebekkaruetz.com


CREDITS:
Direction, Concept & Idea, Editing: Linda Leitner // @lindaleitner
Production & Design: Rebekka Ruetz // @rebekkaruetz
Model: Amelie Kammel// @amelie.kammel
Photographer: Jenny Haimerl // @jenny.haimerl
Hair & Make Up Artist: Katrin Burtscher // @katrin.burtscher

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