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So you want to start a business - but you’re just not sure what business to start?

Here’s some advice: don’t just go with the first idea that pops in your head.

Also, don’t just go with your favorite idea (assuming you have a few).

Neither of those approaches will guarantee that people will want to buy what you have to sell. They are just guesses - stabs in the dark.

What you want to do instead is test your idea - validate your idea. You want PROOF that it will work BEFORE you put in the work! Follow me?

Now there are a bunch of ways to test your business idea, but today let me show you my favorite. It’s a simple 2 question method that anyone can implement.

Once you’ve followed these steps you will know that your idea is either a good one (green light to begin working on it) or a bad one (red light - time to find a new idea).

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