Ana Andjelic shares how she aligns business and brand objectives in her role as Chief Brand Officer at Banana Republic and why brand builders should take more of an interest in the commercial side of their brands. She also discusses why brands should be seen as more than just economic entities.

Named one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chief Brand Officer of Banana Republic and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and has worked with and for some of the world's top brands and advertising agencies. She is a widely read columnist, speaker, and advisor.

This video is an excerpt from One More Question 📻 if you want to listen to the full episode go here – [ Ссылка ]

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Host: Ross Drakes
Guest: Ana Andjelic
Nicework team: Sian McGillivray, Jason Tuohy, David Hillier, Shannon Davis, and Andrea Jonker
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Music by David Cutter [ Ссылка ]

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