Hey everyone! :)
To run a successful email marketing campaign for e-commerce in 2023, it is not enough to simply be consistent. People have become accustomed to receiving hyper-personalized messages on their preferred communication channels and at their preferred times. Although it may seem complicated, modern technology enables you to run AI-driven, hyper-personalized, and omnichannel marketing campaigns at a cost that is feasible for almost any brand.
In this video, I am sharing 17 email marketing campaigns that you should set up in your e-commerce store to maximize conversion rates, average cart value, build brand loyalty, and ultimately increase sales.
00:00 Intro
01:03 Hyper-personalisation
02:24 AI
03:11 Welcome emails
04:37 Cart abandonment sequence
05:36 Win back emails
06:04 Back in stock campaigns
07:05 Sending reminder about recently visited category at the very best time
07:44 Price drop alert
08:18 Recommending complementary products to recently purchased ones
09:19 Abandoned search scenario
10:15 Optimize sending sales campaigns by predicting the best time
11:02 Notification about delay
12:26 A/B tests in emails
13:12 Email with the products most frequently visited by a customer
13:50 Email with products similar to the last added to the cart
14:13 Email with last visited products or brands
15:02 Email with a promotion for products in the customers' size
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