Off road cred straight from the show room floor.
It’s a competitive world out there and possibly no more so than in the dual cab 4wd market. Finding a point of difference or appealing to a particular demographic could, and more than likely would see the sales graph heading skyward, so I suppose it is no wonder that Toyota along with several other manufacturers in the segment have decided to go down that road. In Toyota’s case they have released three new models of the current Hilux, specifically of the SR and SR5 variants. Badged as ‘Rogue’, ‘Rugged’ and ‘Rugged X’, each is accessorised to appeal to buyers with different needs for their dual cab utes.
The Hilux Rogue, is designed to appeal to buyers who want the benefits of a Hilux dual cab ute but with a touch of bling and sophistication. On the other hand, the Rugged is based on the SR dual cab Hilux and is directed at those who need a functional 4wd work horse but with a balance of off-road protection for a range of conditions and environments.

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