How do you choose between customer relationship management (CRM) and marketing automation software for your small business? This video outlines the key differences between the two types of software, including their intended purposes, business benefits, role in the sales funnel, and target audience. Get the gist of these two types of software, so you can decide whether one of these software types or an integrated CRM system with marketing automation features is best for your business.
Chapters:
0:00 How can small businesses better manage their customers and prospects
0:44 Software Solutions to retain customers
1:05 Marketing automation solutions
1:50 Benefits of a marketing automation system
2:23 Customer relationship management (CRM)
3:26 Which system is more appropriate for your Small Business
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Learn more about CRM vs. Marketing Automation: [ Ссылка ]
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