In this episode we talk with Roger Martin - one of the leading strategy thinkers in the world, consulting with companies like Procter & Gamble, Lego and Ford, and author of 12 books including Playing To Win - about the concepts from his latest book, A New Way To Think.

----

SHOW NOTES

00:00:21 Roger Martin’s introduction
00:00:36 Roger’s ‘A New Way To Think’ book inspiration
00:03:29 The reason why current models are outdated
00:10:27 How a company’s success starts with its customers
00:15:04 Why scale is not as much of an advantage in the business world
00:19:30 Unconscious habit vs conscious loyalty
00:23:00 The Hansel and Gretel effect
00:29:22 What should a company focus on when changing habits?
00:33:21 Making decisions based on a data vs imagination
00:44:48 What does it take for a company to use imagination in decision making?
00:51:33 The best models to begin with
00:55:37 How to contact Roger Martin

----

LINKS

Website [ Ссылка ]
Amazon [ Ссылка ]
Medium [ Ссылка ]
Twitter [ Ссылка ]
LinkedIn [ Ссылка ]

----

The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers, and entrepreneurs to share inspiring stories of real people who have succeeded in the business world.

Hosted by Alex Cleanthous.

* Podcast: [ Ссылка ]
* Instagram: [ Ссылка ]
* LinkedIn: [ Ссылка ]
* Facebook: [ Ссылка ]
* Twitter: [ Ссылка ]
* Agency: [ Ссылка ]

свернуть