Supercharge your marketing this holiday season with the ULTIMATE Black Friday & Cyber Monday Ad Strategy from the Marketing Operators.
Presented by Connor Rolain (HexClad), Connor MacDonald (Ridge), & Cody Plofker (Jones Road Beauty) -- you'll learn how to effectively target your audience for maximum reach, craft compelling ad copy that speak to your customers, and hacks to work smarter (not harder) this holiday season.
-- LEARN MORE ABOUT MOTION --
Motion connects with your Facebook and TikTok ad accounts, pulls in all your ad creative data, and makes beautiful, visual dashboards.
► Explore Motion: [ Ссылка ]
► Book a demo for a VIP tour: [ Ссылка ]
With Motion, you'll get a whole new level of insight into your creative performance that’s not possible if you only use spreadsheets or pull data directly inside Facebook or TikTok.
Motion is used by nearly every fast-growing DTC brand & agency on the planet including Vuori, True Classic, The Farmer’s Dog, HexClad, and hundreds more.
-- CHAPTERS --
0:00 - Intro
0:55 - How to start Black Friday ad research
2:34 - Analyzing 2023 Black Friday trends
5:40 - Analyzing top ads report
9:06 - Cyber Monday discounting strategy
13:55 - Analyzing historical TV ad data
17:20 - Using gift set bundles in your ad strategy
19:55 - How to come up with new BFCM ideas
25:00 - Planning budgets for new channels
27:04 - Scheduling holiday content shoots
30:52 - Don't overcomplicate BFCM offers
38:02 - "Last chance" messaging in BFCM ads
40:37 - How to use influencers in BFCM strategy
