Multi-award winning documentary General Magic is the untold tale of how a great vision and epic failure changed the world.
General Magic is available to rent or purchase on iTunes, Amazon, Vimeo, Kanopy, Google Play and more: www.generalmagicthemovie.com. English-subtitled version available worldwide on Vimeo: vimeo.com/ondemand/generalmagic
The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the first handheld personal communicator (or “smartphone”). The film combines rare archival footage with powerful honesty from the “Magicians” today, reflecting on the most influential Silicon Valley company no one has ever heard of. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, this is the story of one of history’s most talented tech teams, who after a great failure, went on to change the lives of billions.
‘Inspires big dreams at every turn.’ - Time Out
‘A captivating history lesson with global appeal.’ - Variety
‘Poignant, entertaining and full of life and lessons.’ - Forbes
‘Engaging’ - LA Times
**Winner** Napa Valley Film Festival: Best Documentary Feature
Music used with permission by the composers:
‘Powerhouse’ by Phillip Guyler
‘Ship or Die’ by Benji Merrison
www.generalmagicthemovie.com
