Descriptive Transcript
Description
BRAVIA XR logo.
Music plays.
Subtitle
Breathtaking 8K realism, ultimate brightness and contrast
Description
BRAVIA XR Z9K in a sophisticated living room.
Thin, simple stand. Stylish back with grid pattern.
Subtitle
Z9K
Description
SONY XR chip image on black background, XR Picture and XR Sound logos.
Subtitle
Next generation picture and sound with Cognitive Intelligence
Description
The XR Picture logo remains, and XR Contrast, XR Color, XR Clarity, and XR Motion logos appear.
Logo
XR Contrast
Subtitle
Feel real-life depth with flawless contrast and brightness
Logo
XR Backlight Master Drive / Mini LED / XR Contrast Booster 20
Description
Beach at sunset.
Each pixel of image extends as a bar, with height representing brightness.
The bars of the sun are high.
Logo
XR Color
Subtitle
A wide color spectrum for real-world shades and hues
Logo
XR Triluminos Pro
Description
Colorful flowers.
Red-blue-green waveforms show color saturation. As waveforms grow, flowers become more vivid.
Logo
XR Clarity
Subtitle
Recreating lost texture, all your content upscaled to 8K
Logo
XR 8K Upscaling
Description
Video of an owl.
A white line traces the owl’s outline, and image is shown crisply.
Logo
XR Motion
Subtitle
Intelligent motion processing for fast-moving, blur-free scenes
Logo
XR Motion Clarity
Description
A kite surfer slides into colored balls. As the video’s frame rate is increased, the video is played smoothly without blur.
Description
SONY XR chip image on black background, XR Picture and XR Sound logos.
The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear.
Logo
XR Sound Position
Subtitle
Sound from the screen with Frame Tweeters
Logo
Acoustic Multi Audio
Description
Video of violin performance.
Sound emitted from violin strings jumps out of screen.
Logo
XR Surround
Subtitle
All your entertainment upscaled to 3D surround sound
Logo
3D Surround Upscaling
Description
Man sits on sofa, watching TV.
Sound of violin performance jumps out from left and right to reach the man.
A white hemispherical space engulfs the man.
Subtitle
The optimal viewing experience, wherever you are
Description
Ambient Optimization PRO logo under the subtitle.
Disclaimer
This feature will be available via a future firmware update.
Subtitle
Discover new ways to enjoy TV with BRAVIA CAM
Logo
BRAVIA CAM / CES Award 2022
Description
BRAVIA CAM shaped like a black cuboid is attached at upper center of TV.
Subtitle
Every picture, optimized to your position and room
Logo
Ambient Optimization PRO
Description
Man sitting on sofa, watching TV.
Yellow liquid and bubbles.
There is a brightness adjustment bar. When man's sitting position changes, the brightness changes accordingly. When close to the TV, brightness lowers, becoming darker to avoid being too bright.
Subtitle
The ideal sound experience from anywhere
Description
Rock band playing.
Sound jumps from screen toward man sitting on sofa.
There is an L and R adjustment bar. When man moves from left to right, adjustment bar moves from L to R, and sound emits toward his position.
Subtitle
Hear voices clearly, no matter where you are
Description
A couple talking in movie theater.
When a man watching TV is near the TV, volume is reduced, and sound emits as a small circle. When far away, volume increases, and sound emits as a large circle to reach him.
Logo
BRAVIA XR
Subtitle
Z9K
Description
Beautiful display of BRAVIA XR Z9K.
Disclaimer
The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Description
Movie ends with Sony’s logo.
