One of the very first Mini Cheddars adverts that was first aired back in 1984 to promote a smaller version of Cheddars biscuit for the first time back when the product was new when it was marketed as a McVitie's brand at the time, this animated advert feautres a anthropomorphic human-sized female and male rats singing a opera about Mini Cheddars, saying their lines repeatedly, often to snatch a bag out of her, she got it back until they both knocked over the dancers at the very end, bravo!
Directed by Richard Williams at Richard Williams Animation Studio.
Source: History of Advertising Trust.

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