Absolut is the grandmother of LGBT targeted ads, and have celebrated Pride since 1981 with Absolut “OUTrageous” signature bottles. They also were a sponsor for years of “RuPaul’s Drag Race” on LOGO, where contestants drank Absolut cocktails on air and starred in ads for the brand.

Read my article about "The Absolut Champion in Marketing the Rainbow": [ Ссылка ]

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