This is the very 1st Cap'n Crunch commercial, by Jay Ward Studios. The people who brought us such great classics as Rocky and Bullwinkle, Hoppity Hooper and (the original) George of the Jungle. Of course, they also brought us all of the Quisp and Quake commercials (also for Quaker). It seems that while Quisp and Quake were battling it out over cereal supremacy, the Cap'n showed up and kicked both their asses (and the orange flavored Quangaroos, Quake's replacement) by a wide margin.
From their inception through the 1970's, ALL of the Cap'n Crunch commercials (and all of the Jay Ward made commercials) were like mini-cartoon shows. After the 70's ended, the commercials became lame crap like most of the other kids commercials of the 80's, and have never returned to their previous glory.
