In Bulgaria "ovco" [ɔvtzɔ] is an address often used by men to communicate with the opposite sex. The root of the word comes from the Bulgarian word "ovca", which means "sheep". "Ovco" is a popular address and can be used in a variety of situations. Usually the particle verb "are" [arɛ] is put in front of it which could be translated as "come on" but has a more colloquial sound. It is mostly used to provoke a delayed action .The particle "ma" [ma] is also inserted into the sentence "Are ovco" to make it sound even more complete. This defines the sheep as female and gives the whole phrase a more rhythmic sound - "Are ma ovco".
The project OVCO.com offers a library, which contains video materials on how you can use this popular phrase in the every day like for instance in administrative, socio-cultural, sports, absurd and intimate situations. You can join us by submitting a a video and description of a situation to the address aremaovco@gmail.com.

In OvcoSHOP you can order item entitled "Are ma ovco", 10% of sales go to women who have suffered from domestic violence.

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