LinkedIn is a social media network that is built for professionals like job seekers, business owners, professionals who are marketing their skills or business online.

Facebook on the other hand is one of the top popular social media platforms not only for business but more so for personal branding.

Twitter is a great platform for broadcasting interesting snippets on topics or news that anyone can see. It allows only 280 characters as tweets.

This is how the three platforms are different from each other. Coming back to Linkedin. Linkedin has several uses, primary being broadening professional contacts.

Take a look at the video to know more.

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Chapters
00:00 Introduction
00:02 What is LinkedIn?
02:47 LinkedIn Vs Facebook & Twitter
07:11 What can you use LinkedIn for?
09:39 How to create your LinkedIn Profile
12:08 What to use in your LinkedIn Photos
14:58 Writing a great headline for your profile
18:04 Crafting your professional summary
20:55 Setup your custom LinkedIn profile URL
22:34 Getting recommendations on LinkedIn
25:29 Selecting the right background picture
27:12 Making it easier for people to reach out to you
29:24 Crafting your professional story
31:18 Engaging & Connecting with leaders in your niche
33:40 Joining & communication in groups
36:06 Building connections by engaging on people's posts
37:37 Asking for introductions & leads
41:20 Your LinkedIn Feed
44:30 What is LinkedIn Pulse?
47:23 Creating content on LinkedIn
49:16 Using videos to grow your personal brand?
51:32 How to craft content for LinkedIn Pulse
54:37 Writing effective and engaging articles
56:59 Setting up a LinkedIn Page
1:01:53 LinkedIn page posting strategy
1:04:59 How to set up a LinkedIn group?
1:07:34 How to grow your LinkedIn group?
1:09:59 How to manage your LinkedIn group?
1:12:19 Keeping your LinkedIn group active and engaging
1:14:42 How to get people to post in your group
1:17:14 Finding your ideal contacts on LinkedIn
1:20:13 Sending a good connect request
1:23:59 Downloading your LinkedIn contacts
1:26:17 How to find email addresses of your leads
1:28:27 Correctly reaching out to a contact through messages
1:32:41 How to schedule appointments through LinkedIn
1:35:47 Following up correctly
1:40:15 LinkedIn Advertising overview

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