After years of ownership rollercoasters, relocation threats, and last-minute saves, time finally ran out on the Arizona Coyotes.
The team was declared inactive on April 18, 2023 as a new NHL franchise was established in Utah. Left behind is a unique sports brand with a unique story. In this video, see how it all came to be, how it evolved, and how it was ultimately undone.
▪️ CHAPTERS ▪️
00:00 – Intro
02:02 – Chapter 1: The Cycle Begins
07:20 – Chapter 2: New Era, New Look
12:43 – Chapter 3: Kachina Comeback
18:46 – Epilogue: Phoenix Rising
SHIFTING SANDS is a special presentation of Icethetics, encapsulating the branding history of the Arizona Coyotes NHL franchise.
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