Episode 21: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are getting into all things crowdfunding. Alex has decided to create a Kickstarter campaign for his new business, The Plunge, and is learning a lot in the process—from the secrets behind the most successful Kickstarter campaigns in history, to knowing how and when to pursue crowdfunding. Listen to hear Alex share what he’s learned about crowdfunding, and Jesse’s opinions on Alex’s approach to launching The Plunge.

#TheCrazyOnes #Startups #Entrepreneur #Kickstarter

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Alex Lieberman (@businessbarista)
Jesse Pujji (@jspujji)

(01:05) - Intro
(01:19) - A thank-you for listeners
(08:17) - Discussion on time management
(14:02) - The Rundown
(15:07) - What Alex has learned from investigating Kickstarter
(16:08) - Kickstarter’s origin story
(17:49) - The story behind the most successful Kickstarter of all time
(23:49) - Why Alex has decided to pursue a Kickstarter campaign for The Plunge
(28:33) - Jesse’s opinion on Alex’s approach to launching The Plunge
(30:23) - The story of Pebble’s Kickstarter campaign, and business failure
(38:00) - How Alex is thinking about business strategy differently now than he did before Morning Brew’s success
(41:53) - Businesses Alex thinks could be built in and around Kickstarter
(47:53) - An explanation of the shift in Facebook’s advertising
(51:40) - More new business ideas
(55:57) - When it makes sense to go the crowdfunding route

How One Author Raised $41M on Kickstarter

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