It’s a rarity now visit your local grocery, open up your Netflix account, or even browse through Lazada and Shopee without coming across something “Korean.” Whether that’s a K-drama, a K-beauty product, or trending Korean food item, our daily lives have been peppered with a touch of Seoul. Not that we’re complaining, but haven’t you ever wondered how we got here? How we collectively just fell into the rabbit hole of K-content and its trappings?

If you’re too lazy to Google the facts or find a reliable Reddit thread to binge-read, we’re here to answer your curiosity in The TLDR (short for Too Long Didn’t Read.) With Kumu host Jessica Ragasa, we dissect our obsession with everything Korean and how K-culture has taken over our day-to-day life.

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