The Rise & Fall of Victoria’s Secret | Business Case Study | BusinessProfusion

Do you know about the meteoric rise & downfall of Victoria's Secret, a brand known for its carefully chosen models, called 'Angels'. The legendary Victoria's Secret fashion show broadcasted to millions of viewers, with a flurry of top models strutting down the runway, in sexy lingerie next to famous pop stars, belting their best songs. It was nothing less than a visual celebration of the top lingerie retailer in the United States, capturing around 60 percent of the market share at its peak. After being sold in 2020 and becoming an independent business in 2021, the brand has lost more than 40% of its value. In this story today, we’ll see the dazzling rise of Victoria’s Secret, and how sexism and scandal eventually brought it down. And finally, we’ll see what this popular brand is doing to regain its glory? So if you are interested in the fascinating tale of Victoria’s Secret, then watch till the end.

00:00 - 01:35 Prologue
01:36 - 03:08 The Beginnings
03:09 - 06:37 Angels on the rise
06:38 - 08:42 Downfall
08:43 - 10:46 Cultural Shift & Comeback

📺 Watch the entire video for more information!
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