Gibson, the Nashville guitar maker beloved by Jimmy Page to Ray Davies, has opened its first big store outside the US just off London’s Oxford Street, where VIP visitors will be ushered into a secret bar accessed via a door hidden in a red phone box.
The 4,500 sq ft (420 sq metres) of space on Eastcastle Street is within stumbling distance of the 100 Club, the music venue where bands such as the Rolling Stones, the Clash, and Blur have played. It is also close to Denmark Street, once home to recording studios and music publishers, and still home to London’s biggest cluster of instrument stores.
After 130 years of guitar making, Gibson is venturing into retail. The company opened its first store in its hometown of Nashville, in 2021, in a former railway station within walking distance of the neon lights of Music City and the Country Music Hall of Fame and Museum. Here too, the designers incorporated a secret room. The Vault, whose entrance is hidden behind a bookcase, is an invitation-only space that contains a collection of some of Gibson’s rarest guitars.
Guitar maker Gibson opens store in London
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