Welcome to the second episode of Case Study Being Unsteady!

This week The Corporate Guy dives into the sterling story of Twitch, the One-stop shop for gamers and streamers worldwide! You are going to learn about the inception of a billion-dollar company that started its journey from a regular guy’s everyday life vlogs to literally dominating the gaming community on this day.

Today’s business world is all about understanding your customers’ minds and how to profile your product in the market. So stay tuned till the end of the video and comment below your opinion on Twitch’s business strategy.

Narrated by : Mirza Angon
Produced by : Syed Albhi Fahad
Scrutinized by : Quazi Anuva Raidah & Rownok Shihab

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0:00 Intro
0:38 For Those Who Didn't Know
1:40 The Inception
3:11 The Race to Take Over Twitch
4:45 Twitch Service Model
7:41 Streamer's Benefits
10:10 Ground Breaking Record
12:49 The Criticism
15:10 The Question
15:22 Outro

References:
1. How Twitch Won the Hearts and Minds of Millions in the Gaming Community in Just Three Years(CMX)-
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2. Twitch will now use an ‘investigative partner’ for off-platform misconduct (polygon.com)-
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3. Overwatch League pro suspended for homophobic remark on Livestream (polygon.com)- [ Ссылка ]
4. 'Overwatch' Pro Player Fired for Saying the N-Word 60 Times (polygon.com)- [ Ссылка ]
5. Twitch chat research shows how women streamers face objectification (polygon.com)-
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6. Twitch disables President Trump's channel after attack on Capitol (polygon.com)-
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Credits:

Track: Freedom — tubebackr [Audio Library Release]
Music provided by Audio Library Plus
Watch: [ Ссылка ]
Free Download / Stream: [ Ссылка ]

Track: Far Away by MK2
Genre and Mood: Dance & Electronic + Happy
Watch: [ Ссылка ]...

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#gaming #marketing #twitch #livestream
#corporatetactics #brandstrategy

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