The luxury watch and the automotive worlds aren’t that far apart. Many of you are probably just as excited about powerful cars and motorsport as you are about the latest releases at Baselworld. We’re the same way here, and have found a great way to bridge the two worlds by sponsoring a car in the Porsche Carrera Cup for 2021.

We’ve partnered with the number 92 car as a sponsor over the 16-race season, and couldn’t be more excited about the series. Beginning with Sebring in March and featuring the Indianapolis Motor Speedway in this video. We’ve been proud to watch Joseph Lombardo rack up solid laps in the crowded field of competitors and congratulate him on his two victories at Indianapolis.

Luxury timepieces are worn by drivers and crew throughout the paddock, and even hit the track as drivers line up on the grid. Legendary models like the Tag Heuer Monaco, Rolex Cosmograph Daytona, and Omega Speedmaster have all played a part in both the timing and personality of motorsport around the world. We hope you enjoy this video highlighting Joe and the Porsche Carrera Cup at Indianapolis this September 10th -12th.

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