B2B also known as business-to-business marketing focuses on logical process-driven purchasing decisions.
B2C also known as business-to-consumer, marketing focuses more on emotion-driven purchasing decisions.
For both B2B and B2C audiences, marketers strive to deliver an authentic, customer-centric experience to their audience.
However, the approach for each audience is unique, since individual customers have different purchasing behaviours, attitudes, and needs than business buyers.
The video focuses on the differences across the following areas:
- Relationship Building
- Motivation for purchase
- Branding
Watch the video to learn the differences in detail.
If you’re interested in learning more about topics related to experience management, check out [ Ссылка ].
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