The media and public perception have cast a shadow over theme park pricing, with both destination and regional parks being called out on their admission fees, their food pricing, and the additional add-on prices to every visit.  In his latest observation video, Dennis Speigel takes a hard look at visitor concerns over these price increases and how an understanding of the industry’s pricing dynamics and innovative strategies can shift their perception.  Be sure to click below to watch and listen to “The Industry’s Pricing Paradox.”

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